Latest News

16 July 2015

Coca-Cola’s “In Action” travelling exhibition opens in St.Petersburg

Launched at the Sochi Winter Olympics in 2014, the Coca-Cola ‘In Action’ travelling exhibition has opened its doors in St. Petersburg - the third location on its four year tour leading up to the 2018 football World Cup finals in Russia.

Housed in a custom portable venue designed and built by Tectoniks, the exhibition which attracted 80,000 visitors during the Winter Olympics then moved on to Kazan, capital of the Republic of Tatarstan in European Russia.

Coca-Cola St.Petersburg Inflatable Structure

Alexei Sorokin, general director of the Organizing Committee for the Russia 2018 World Cup commented, "Today we face the most important task - to set the right example and instil a love of sport in Russian youth. The opening of this exhibition is another important step in the realisation of this goal. By 2018, we must not only create a world-class infrastructure, but also teach the younger generation the importance of sport and being active. I would like to thank Coca-Cola for the efforts that have already been made in this direction, and I am confident that together we will succeed. "

The exhibition will be open to the public in St. Petersburg until 26 July and is expected to attract more than 25,000 visitors.